Changing how a website is designed can optimise its performance with search engines. This form of website Search Engine Optimisation (SEO) is called On Site Optimisation.
Creating an SEO based web design can massively increase the potential for a website to receive organic search based traffic.
These articles are related to website development practices which will get you the most from the search engines.
Search Engines scan your website pages to find out what you are talking about. If the words on your page match the words someone types in a search engine, then you have a chance of showing up in their search results. These results are called organic results.
You can increase your websites traffic by optimising it so that it clearly provides the search engines with the information they need.
The title is probably the most important text on every page of your website. It's the text shown in search results; it is your chance to stand out and attract visitors.
Find out how to edit and create good titles for your website pages.
Every page on your website can have a short textual description associated with it. This description is sometimes used by search engines or other websites to summaries what your websites page is about.
Find out how to edit and create good descriptions for your website pages.
An invaluable resource from Google, that indicates how well your website is performing.
More importantly, it will tell you if Google has issues with your website!
There are several cases where a web page or even whole website is moved to a new location. Find out how to tell visitors and search engines of that move via 301 Permanent Redirects.
Covers multiple Servers and Languages.
The New Products Enhancements Report in the Google Search Console has got a lot of folk worried about whether their structured data is in good shape. Here we list the common warnings and errors displayed in this new report, what they mean and how to deal with them in your structured data.
For our BigCommerce customers, we have also explained how our upcoming Rich Results App handles the issue.