Search Position Click Through Rates from Google Webmaster Tools Data

From your Google Search Consoles Query Data

The Google Search Console (formerly Google Webmaster Tools) enhanced the accuracy of its Search Query data at the start of 2014. And later the reports were further enhanced to provide more ways to filter the data. iPullRank wrote an article (now gone) about how this new data could be used to roll your own Click Through Rate (CTR) v Position charts. This can be used to find out how CTR changes based on search result positions in your own market. I liked the idea, so I've written this tool to make it simple for you to generate your own CTR study chart.

Input your Data

CTR v Average Search Position Chart

Results are compared with the CTR studies from Catalyst. The example chart is using my own websites data.

CTR v Search Result Position Chart

From your Google Search Consoles Query Data

Input your Data

CTR v Average Search Position Chart

Average Search Position Data Table

Search Queries File (Required) In the Search Analytics report of the Google Search Console export Queries via the "Download" button at the bottom. Select it using this "Choose File" button and then click "Update Chart" to see the results. Select a larger data range to get a larger data set. Or add filters to analyse subsets.